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BRANDING

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Women in Healthcare Information Technology (WHIT) is an organization founded by women leaders in IT dedicated to empowering female talent in healthcare technology. WHIT needed a logo for a virtual event series sponsored by Edifecs that would reflect their core values. Inspired by the frequent use of technology wires in healthcare tech imagery, I designed a stethoscope symbol formed from wire elements, blending it with WHIT’s official logo and color palette to represent the organization’s mission and values.

CLICK THROUGH TO SEE EXPLORATIONS​​

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The slides above display a brief overview of my process. In terms of exploration, I played around with the idea of combining women empowerment & technology together to highlight the organization's core values.

For an in-depth look into my process, please click here.

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"Networking without the Handshake"

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Developed a virtual event logo for the Women in Healthcare Technology organization which would be used to advertise the organization's virtual event series that took place in October 2020. This logo would be displayed on LinkedIn Posts as well as on WHIT's very own website. The virtual event series was called 'Embracing Change: Networking Without The Handshake'.

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