BRANDING | PACKAGING | BROCHURE | WEBSITE

Golden Bliss is an ethical honey business targeting health-conscious individuals in their late 20s to early 40s. It promotes biodynamic beekeeping and educates consumers on the importance of choosing ethical honey over commercial options, which often involve harsh, unhealthy conditions for bees. The brand name symbolizes honey’s rich, golden color and the blissful experience of tasting this natural delight. Golden Bliss’s visual identity and deliverables, including a brochure, product packaging, website, and logo system, are designed to evoke the feeling of discovering hidden treasures in a “cave of wonders,” using a warm palette inspired by bees’ natural environment.

PROCESS BOOK

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Mindmapping

Type & Color Studies

Vector Designs

Mindmapping

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The slides above display a brief overview of my process. In terms of exploration, I played around with the concept of the 'cave of wonders' and incorporating different elements of that from my research and brainstorming into the deliverables.

For an in-depth look into my process, please click here.

Brochure (Outside Spread)

Gate Fold Brochure

Brochure (Opening)

Brochure (Inside Spread)

Brochure (Outside Spread)

Gate Fold Brochure

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The gate folded brochure contains information about the Golden Bliss company as well as information about the different types of honey products sold. The brochure would be available at farmers markets since it is a local ethical brand.

Jar Package: Blackberry Flavor

Jar Package: Wildflower Flavor

Jar Packaging: Orange Blossom Flavor

Jar Package: Blackberry Flavor

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The products sold at Golden Bliss are honey products that come in reusable jars. These products are available in a variety of flavors and contain a variety of sizes. The jar packaging contains the Golden Bliss logos, honey flavors, size information and ingredient information.

The Golden Bliss website features four pages: the home page, products page, issues page and resources page. Each page also contains quotes about the importance of bees and ethical honey as well as information about the honey products sold on the website.

HOME PAGE

The Golden Bliss website features four pages: the home page, products page, issues page and resources page. The home page contains information about the company as well as information on what ethical honey is and the characteristics of ethical honey.

ISSUES PAGE

The issues page features information about commercial beekeeping and how that can affect bees negatively. It also contains information about where to find and buy ethical honey and why bees are essential to the world and what would happen if they didn't exist.

PRODUCTS PAGE

The products page features all the company's honey products you can buy on the website. The products are different flavored honey that comes in reusable jars that can be ordered in different sizes. This page also contains information about where the honey products come from.

RESOURCES PAGE

The resources page contains information about where the honey products come from and what healing properties honey can be used for besides just consumption.