GRAPHIC DESIGNER
DIGITAL
Edifecs, a healthcare technology company focused on reducing costs and improving healthcare outcomes, lacked a strong social media presence for social events. To address this, I researched successful campaigns on topics like Black Lives Matter, COVID-19, and carbon footprints, incorporating relevant design elements into social posts for LinkedIn, Facebook, and Twitter/X.
For the carbon footprint campaign, I created a social post highlighting Edifecs as a green company. Using workspace imagery and environmental data, I emphasized the company’s sustainability efforts. I also incorporated vector graphics to visually communicate Edifecs' commitment to being eco-friendly.
For COVID-19, I designed a company appreciation post for frontline workers. Inspired by my research on healthcare workers preparing to care for patients, I used imagery of a worker putting on gloves, symbolizing readiness to fight the virus. Text was integrated with the imagery to emphasize the message of gratitude.
For Black Lives Matter, I created a post emphasizing the movement by focusing on typography over imagery, inspired
by my research. I used kinetic-style text with march imagery in the background to highlight the issue's relevance.
To show solidarity, I incorporated the movement's signature yellow into the company’s post design.
BUSINESS CARDS | FACE MASKS | INTERN SHIRTS
Edifecs, a healthcare technology company focused on reducing costs and improving healthcare outcomes, needed to apply its branding to stationery and clothing for future marketing. To achieve a fresh and modern style, I collaborated with different departments and researched other brands' modern branding systems, finding that patterns were a key element. Using these insights, I incorporated pattern techniques into the deliverables while adhering to Edifecs' branding guidelines.
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Redesigning the business cards involved collaborating with the marketing department to create a more modern look. My research revealed that modern cards often featured patterns, interactivity, and transparency. Drawing on these findings, I designed transparent cards with patterned elements, incorporating Edifecs' official color palette and icons to align with the brand.
I designed reusable cloth masks featuring the company's branding as a gift for returning employees during the pandemic. These masks promoted safe hygiene practices while showcasing employee appreciation and reinforcing the company’s strong work culture.
I designed shirts for the 2021 intern program using the company's branding. As a 2020 intern, I incorporated feedback from my cohort to create assets for new recruits, establishing a fresh creative direction for the program.