Spotify's collaboration with Genius brings a nostalgic twist to its ‘Behind the Lyrics’ feature, offering millennials and Gen Z a trip back to the 2000s with hit songs like “Paper Planes” by M.I.A, “Toxic” by Britney Spears, and “One More Time” by Daft Punk. The ad campaign showcases close-up images of the artists surrounded by their song lyrics, wearing sunglasses or helmets featuring the song titles. Each design uses typography and colors inspired by the era, with nods to iconic elements like M.I.A.'s "Paper Planes", Britney Spears's "Toxic", and Daft Punk’s “One More Time" and the EDM genre.